Promotional Items to Boost Your Brand Awareness
During these months of the COVID19 crisis, with limitations on interaction and contact, consumers are ever more seeking a personal touch with the brands and businesses around them. It’s not really enough anymore to have a faceless brand that delivers on time. The consumer wants to know more about you, and that you have thought about them as more than an order number. One way to do this is to utilise personalised promotional items.
All of us would be familiar with promotional items like pens, stress balls, tote bags and the like. What you may not know is that these products are a great way to increase sales, incentivise customers all the while increasing your brand awareness. Although it can be as simple as choosing an item that reflects your brand in a practical way, it is even better if you choose one that represents a call to action.
A real estate agent giving a branded keyring with a specific call to action engraved is a great example. If this were given to a potential client after a valuation, it not only would keep their brand front-of-mind, but also remind the client of the next step when they want to sell. The more memorable (or even more practical) the promotional item, the more likely the conversion.
All of the promotional items we advertise can be personalised to your brand, so it’s worthwhile thinking outside the box. Contact us today for a competitive quote.
- Trent Cutler